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For Nutanix Partners, Now Is the Time to Own the Future

By Christian Alvarez & Claudia Lee

When Nutanix first burst onto the datacenter scene, we were disrupting traditional ways of delivering infrastructure. This new approach was embraced by our partners -- initially by a set of early adopters -- then growing over the years to a large and vibrant community of partners for whom the Nutanix software platform has become a core of their portfolio.

Now more than ever, partners are facing massive change and uncertainty about the future. Our goal at Nutanix is to help our partners harness these challenges into a strategy for their future success.

Nutanix has been built on enabling a growth path for our partners. Our company culture, especially our bias for action, has driven our track record of delivering for our partners, on several fronts.

Trust. At Nutanix, this is deeper than the core channel tenets of deal registration and rules of engagement. It’s also intertwined with our products and people. Partners place their trust in a vendor when they introduce new technology to their clients. With Nutanix, they have peace of mind in doing that, as supported by our customer NPS and retention rates. Time and again – in QBRs, surveys, or personal notes – we continue to hear that our partner sales, engineers, and marketers are a key reason why our partners trust us and want to work with us. This, combined with the trust that Nutanix places in our partners to champion our value and drive the customer shift to multi-cloud, results in mutual success. Together with our partners’ expertise we are an unbeatable combination to deliver customer delight.

Transformative. As one of the only independent software operating systems in our market, we deliver ultimate freedom of choice for our customers and partners. This provides a hugely flexible platform to help enable transformation not only for the customer – whether it be datacenter modernization or application delivery or multi-cloud – but also for our partners in enabling new skill sets and practice areas in increasingly high demand within the market.

Profit. With Nutanix, partners can add strategic profit into their portfolios, which is not possible with traditional products. Partners create win-win scenarios with the capabilities that are already built-in to the Nutanix platform, freeing up customer budgets to support higher-value services and projects. And, on top of the front-end and back-end profit from that initial Nutanix project, partners tap into ongoing revenue streams enabled by customer retention and repurchase, another strategic profit driver.

Own the Future

The market has become crowded with players who are attempting to replicate the mutual success we’ve had with our partners. Given our sustained market leadership, we know that it won’t be that easy for them to do that. We’re incredibly grateful for the success we’ve had already with our partners and look forward to helping them continue to be in the driver seat as they own their future.

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