The Next Evolution of Elevate: Why Partners Should Build Their Business With Nutanix

September 28, 2023 | min

As technology continues to advance at an extraordinary pace, organizations across every sector are eager to harness the power of digital transformation, data-driven insights, AI, and the cloud. This allows them not only to stay competitive, but also to pioneer new frontiers in efficiency, agility, and customer experience.

As Nutanix steps into its new fiscal year, we are excited to showcase to partners the wealth of opportunities to grow their business, elevate their skills, and maximize earnings. This includes a revamped incentive structure and channel-led selling motions that empower partners with deal control throughout the sales cycle.

Enhanced Incentives Framework to Earn More

At Nutanix, we understand that a strong partnership is built on mutual success. To that end, we are thrilled to introduce enhancements to our Elevate Partner Program’s new incentives and Performance+ Deal Registration Program for FY24. Our commitment to partners’ success goes beyond just words; it's reflected in our revamped incentive structure, which includes: 

  • Larger Payout for New Business Individual Incentive: Now partner sellers and sales engineers (SEs) can earn a 2% incentive, up to $7,500 per deal, for identifying, registering, and winning new business with Nutanix. This incentive program complements our New Business Rebate for partner reseller organizations, which maintains its lucrative structure from FY23.

  • Increased Discount Advantage for Deal Registration: FY24 brings an enhanced discount advantage to partners who register deals and quote Nutanix simplified product portfolio SKUs (PnP 2.0), as you’ll now see over a 40% greater discount advantage versus non-registered discounting. Registering deals not only provides you with deal protection but can drive even greater profitability for each deal.

  • Performance Bonuses: Top-performing partners will have the opportunity to earn even more through the Outperformance Rebate program.

Channel-Led Selling Motion Brings Empowerment for Full Lifecycle Ownership

At Nutanix, we’re focused on placing our valued partner ecosystem into the driver’s seat of the sales cycle. Channel-Led selling provides Nutanix partners deal control throughout the sales cycle for customers and prospects in select accounts. This gives partners the ability to drive deals their way, fostering more intimate customer relationships by showcasing their full Nutanix capabilities and value-added services to deliver customer success. 

To achieve this, we’ll be backing partners with new levels of sales support and resources to guide partners towards selling success, including:

  • A lucrative channel-led selling rebate incentive in the FY24 Elevate Partner Program built to make partner success even more profitable as partners win new deals with these select accounts.
  • Dedicated Channel-Led sales resource centers across the world, purpose-built to support partners on deals with select accounts when needed in any facet of the sales cycle.
  • Robust new enablement pathways launching mid-October in the updated Nutanix University platform to ensure partners have the sales, technical, and services capabilities needed to be successful around hybrid multicloud solutions.

Additionally, helping our partners deliver customer success throughout the lifecycle is paramount to achieving business growth and satisfied users. That’s why Nutanix is taking proactive steps to empower partners with increased visibility into Available To Renew (ATR) data in our new fiscal year.

By offering partners a comprehensive view of renewal data, Nutanix will enable our partners to proactively address issues, to ensure their customers are not only satisfied, but also thriving. The result? Renewals become a natural byproduct of customer success, simplifying the process and ensuring long-term relationships that benefit both our partners and their valued Nutanix customers. 

Getting Customers to Hybrid Multicloud Faster

Nutanix enables partners to help solve cloud complexity struggles — whether that be cost, performance, or security risk challenges — by taking advantage of our single platform that gives customers complete freedom to choose their cloud, apps, and platform. With the Nutanix Cloud Clusters™ (NC2) solution, partners can deliver on the promise of hybrid, allowing their customers to seamlessly manage and migrate virtual machines (VMs), containers, and applications without expensive retooling or reworking, delivering freedom from cloud lock-in. 

Starting now, Nutanix also delivers the ability to leverage cloud marketplaces as a new route to market, including integrations with both the Microsoft Azure® and AWS® marketplaces. Most importantly, partners receive the same discount advantages as they would through traditional transaction avenues. Partners can now take advantage of seamless transactions and reduced sales cycles with their customers using programs such as the AWS Channel-Partner-Private Offer (CPPO) and Azure Multiparty Private Offers (MPO) where available. 

Making Your Business Stronger with Nutanix Innovations in FY24 and Beyond

Nutanix is focused on helping partners drive customer success in the ever-evolving IT landscape. This includes continued product innovation such as the recent unveiling of the Nutanix GPT-in-a-Box™ solution for customers looking to jump-start their AI and machine learning innovation. Nutanix also recently announced a global strategic partnership with Cisco to simplify hybrid multicloud and fuel business transformation.

As we embark on this new fiscal year, Nutanix is fully committed to partner success. I encourage you to deepen your partnership with us to help build your business with Nutanix. Here's to a prosperous and rewarding year ahead!

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