The Next Chapter in the Nutanix Partner Journey: Nutanix Partner Central

By Dave Gwyn, Senior Vice President, Worldwide Channels, Nutanix

Nutanix has always been a channel-first company, committed to empowering our partners with the tools and support they need to succeed. Today, we’re raising the bar with the launch of Nutanix Partner Central – a modern, intelligence-driven platform designed to revolutionize the partner experience. By unifying critical resources, insights, and engagement opportunities in one place, Partner Central serves as a true growth engine – helping partners sell faster, operate more efficiently, and unlock new opportunities for innovation alongside Nutanix.

What is Nutanix Partner Central?

Nutanix Partner Central is designed to simplify daily interactions and give partners clearer visibility into their business with Nutanix. Instead of toggling between multiple systems or waiting on updates, partners now have a single hub to track key activities in real time.

At launch, it offers dashboards for sales opportunities, Elevate program tracking and rebates -- tools that give partners immediate insight into where they stand and where new opportunities exist.

Partner Program platform

Our aim with Nutanix Partner Central is straightforward: bring the most critical information into one place so partners can make faster, better-informed decisions and focus on driving growth.

The Big Four: Guiding Principles for Nutanix Partner Central 

Nutanix Partner Central is a reflection of what we call the Big Four – the pillars that define how Nutanix works with partners every day. Each feature we’ve built into Nutanix Partner Central, and each enhancement still to come, is rooted in these principles:

Profitability – More than just margins. Nutanix Partner Central provides clear visibility into the business and opens new paths to revenue, enabling partners to maximize earnings potential through our FY26 Elevate Partner Program and grow their Nutanix business.

Product – The simplicity and elegance of Nutanix’s hybrid multicloud solutions carry over to Nutanix Partner Central, providing partners with insights and data to capture demand, win more opportunities, and strengthen customer relationships.

Long-Term Commitment – Nutanix Partner Central demonstrates our channel-first strategy in action: a stable, predictable approach backed by continued investment in incentives, programs and tools that will evolve alongside partner needs.

Trust – The platform showcases the transparency and security expected from Nutanix.  Providing partners with access to critical information 24x7 demonstrates confidence in the integrity of our data and the strength of our programs. With full opportunity details available, partners can seamlessly connect and collaborate with Nutanix sales teams to drive mutual success.

Moving Forward Together

This is just the starting point. In the months ahead, Nutanix Partner Central will expand with complete insights on customer renewals, an AI-powered assistant to help close deals faster with PartnerGPT, role-based views, an updated Partner Locator, demand generation insights, and personalized dashboards – features shaped by partner feedback to ensure the platform evolves in ways that matter most.

Nutanix Partner Central is built to make working with Nutanix easier and more effective, and it stands as a foundation for shared growth that we will continue to build together.

Existing Nutanix Partners can access Nutanix Partner Central today by going here.