Press Releases

Natures Organics Cleans House with Data-Driven Decisions with Nutanix Solutions

Australian Manufacturer Sees a 700% Improvement in Reporting Capacity, 30% in Cost Reduction, and 55% Reduction in Energy Consumption

San Jose, California –January 26, 2021 – Nutanix (NASDAQ: NTNX), a leader in private cloud, hybrid, and multicloud computing, announced today that Australian consumer packaged goods (CPG) producer Natures Organics is implementing Nutanix to overhaul its aging IT infrastructure to improve its efficiency and enable them to continue making eco-friendly products. With Nutanix, Natures Organics can now transform thousands of customer enquiries into actionable data一while reducing costs by more than 30% 一 allowing the manufacturer to keep up with its growing demand and better serve its customers.

Since 1981, Natures Organics has been an Australian pioneer in environmentally responsible initiatives, manufacturing eco-friendly cleaning products with a range of popular brands. The manufacturer’s previous IT infrastructure struggled to support customer enquiries, causing internal delays and complications when obtaining critical data. With Nutanix, Natures Organics are now seeing a 700% improvement in business intelligence reporting capacity and performance, eliminating the complexity that was previously hindering the IT team.

Prior to the IT overhaul, the team were struggling to manage their energy consumption. Natures Organics engaged the services of trusted IT partner, Australian Sentinel, which identified Nutanix hyperconverged infrastructure (HCI) as the ideal solution to improve performance while also reducing energy consumption and its environmental footprint. With Nutanix, the organization’s IT energy consumption fell by approximately 55%.

“Nutanix has given us a digital reboot to help us capitalize on Australia’s resurgent manufacturing industry, and we’ve only scratched the surface of what the platform can do,” said Alex Plattfuss, Head of IT, Natures Organics. “We’re seeing more Australians wanting to buy local and buy green, and we now have an IT environment in place that can match our growth and support us as we develop new refillable and other eco-friendly products in a secure, economical, and efficient way.”

In addition to significant improvements in performance, cost and energy consumption, Natures Organics is seeing gains in speed and productivity across mission critical applications and business intelligence. Simplicity and ease of management are additional benefits Nutanix is providing to the team that is allowing them to focus on strategic IT-related projects, such as the migration of critical systems to Software-as-a-Service applications, instead of being slowed down by an inefficient infrastructure. With Nutanix Files, a software-defined scale-out file storage solution, the manufacturer is also able to simplify user and department data management with a single file storage solution on top of its hybrid cloud platform.

“As the manufacturing industry continues to evolve, it is crucial for organizations to have the right infrastructure and tools in place to support their needs. Natures Organics knew they needed to better leverage digital tools to optimize operations,” said Matt Young, SVP Sales, APAC, Nutanix. “With Nutanix, Natures Organics is able to drive its business forward, reinforce its values, and deliver quality homemade products around the world.”

To learn more about how Nutanix is helping customers across the globe address their smart manufacturing needs, please visit

About Nutanix
Nutanix is a global leader in cloud software and a pioneer in hyperconverged infrastructure solutions, making computing invisible anywhere. Organizations around the world use Nutanix software to leverage a single platform to manage any app at any location at any scale for their private, hybrid and multi-cloud environments. Learn more at or follow us on Twitter @nutanix.

© 2021 Nutanix, Inc. All rights reserved. Nutanix, the Nutanix logo, and all Nutanix product and service names mentioned herein are registered trademarks or trademarks of Nutanix, Inc. in the United States and other countries. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder(s). This release may contain links to external websites that are not part of Nutanix does not control these sites and disclaims all responsibility for the content or accuracy of any external site. Our decision to link to an external site should not be considered an endorsement of any content on such a site.

This release may contain express and implied forward-looking statements, which are not historical facts and are instead based on our current expectations, estimates and beliefs. The accuracy of such statements involves risks and uncertainties and depends upon future events, including those that may be beyond our control, and actual results may differ materially and adversely from those anticipated or implied by such statements. Any forward-looking statements included herein speak only as of the date hereof and, except as required by law, we assume no obligation to update or otherwise revise any of such forward-looking statements to reflect subsequent events or circumstances.