Press Releases

EASY BUY Outlines IT Strategy Based on Web-scale Converged Infrastructure from Nutanix

Driving Business Growth with Mobility Services, Reducing Costs, Transforming to a Green Enterprise

Bangkok, Thailand – May 7, 2015Nutanix, a web-scale converged infrastructure company, announced that EASY BUY Plc., a leading consumer financial company in Thailand, has deployed the Nutanix NX platform and VMware Horizon as the core infrastructure supporting all of its IT systems as well as cloud services and virtualization. With this new platform, EASY BUY delivers efficient mobility services, cut operating costs, reduce its carbon footprint, and gain more trust from customers.

As a leading provider for consumer financial services, EASY BUY offers two types of consumer financial products: revolving loan and installment loan. The company’s revolving loan service grants unsecured loans to customers who need cash for their personal expenses. The customers can withdraw cash in any desired amount within the approved credit line and repay the loan at a minimum amount or more. The amount repaid will become a revolving credit available for the next withdrawal. Customers can use the service through Umay+ and counter services available across nearly 100 channels nationwide. EASY BUY’s “Installment Loan” allows customers to buy a variety of items by paying the vendor directly, and then allowing the customer to repay the loan in installments (plus interest) until the loan is fully paid in accordance with the loan agreement. Customers can use EASY BUY’s ‘Installment Loan’ service through over 126 vendors nationwide.

EASY BUY’s 2,500+ employees service over two million customers nationwide through EASY BUY service centers and 6 partner banks. “Apart from Umay+ branch, we have three data centers that synchronize data in real time, so our customers can instantly and conveniently access financial services with confidence in our information management,” said Mr. Chatchai Lertbuntanawong, Director & Executive Officer of EASY BUY. “We mainly focus on satisfying customers with convenient, easy-to-access and trustworthy services. This is why IT infrastructure is a key to our business success.”

“EASY BUY’s IT infrastructure based on the Nutanix NX platform is an important tool that supports all aspects of our IT development initiatives as well as our business expansion. We believe that the Nutanix infrastructure can effectively support our business growth for the long term as it helps reduce workloads for our IT team. Thanks to this solution, we can cut operating costs up to Bt10 million. Additionally, our employees can work from anywhere at any time and deliver prompt services to customers without interruption. Customers can be assured that we will always stand by their side when needed,” Chatchai added.

Currently, EASY BUY is implementing the Smart Zero Client program on the Nutanix infrastructure with the aim of higher density client connections on a reduced datacenter footprint. With approximately 2,500 PCs in production, the company will be able to cut power consumption considerably and enjoy high density high performance connections on the Nutanix platform.

“Nutanix is excited to collaborate with EASY BUY to build a reliable, high-performing infrastructure, optimized for cloud and virtualization.” said Thawipong Anotaisinthawee, Country Manager, Nutanix (Thailand) Ltd. “We look forward to helping EASY BUY delivers even more efficient mobility services, while driving down operating costs at the same time.”


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EASY BUY Public Company Limited was incorporated on September 30th, 1996. EASY BUY has performed as one of leading consumer financial company by the form of joint venture between a group of top leading Thai companies and ACOM Company Limited, a leading consumer financial company in Japan. Now, EASY BUY has been serving more than 2 million customers with 90 Umay+ Branch Shop nationwide. EASY BUY offers two types of consumer financial products as follows: Revolving Loan business through Umay+ card, Umay+ Premiere and EASY BUY’s Installment loan business.

About Nutanix
Nutanix is a global leader in cloud software and hyperconverged infrastructure solutions, making infrastructure invisible so that IT can focus on the applications and services that power their business. Companies around the world use Nutanix Enterprise Cloud OS software to bring one-click application management and mobility across public, private and distributed edge clouds so they can run any application at any scale with a dramatically lower total cost of ownership. The result is organizations that can rapidly deliver a high-performance IT environment on demand, giving application owners a true cloud-like experience. Learn more at or follow us on Twitter @nutanix.

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