New Partner Program Enables Distributors and Resellers Worldwide to Capitalize on Explosive Market Opportunity in Converged Infrastructure Solutions
SAN JOSE, Calif., July 10, 2013
Nutanix, the leading provider of hyper-efficient, massively scalable and elegantly simple datacenter infrastructure solutions, today introduced the Nutanix Partner Network to expand its rapidly growing reseller channel. The program was built from the ground up to maximize partner productivity and profitability, and enables partners to easily learn about, promote and sell the Nutanix Virtual Computing Platform.
Through the Nutanix Partner Network, partners will be able to easily deliver the Nutanix Virtual Computing Platform to customers in need of resilient, scalable, and efficient datacenter infrastructure. Nutanix’s Virtual Computing Platform offers a powerful but simple converged compute and storage infrastructure that reduces investment and technology risk for both partners and customers alike. The company’s groundbreaking converged solution supports deployments of any virtual workload including server virtualization, large-scale virtual desktop initiatives (VDI), development/test applications, private clouds, big data (Hadoop) projects, disaster recovery (DR) and more. By joining this program, Nutanix partners worldwide have access to deal protections, training materials, tools and resources to market and sell Nutanix products.
The datacenter market has experienced a dramatic shift as companies continue to adopt cloud computing and virtualization at a staggering rate. The demand for more efficient, high performance and scalable datacenter infrastructure has never been higher, and converged infrastructure has helped enterprises around the globe address this growing demand. Research firm IDC estimates the market for converged infrastructure will reach $17.8 billion by 2016, up from $4.6 billion in 20121. Nutanix has seen remarkable success as a result of these new requirements of the modern datacenter and recently announced that it now exceeds an $80m annualized run rate after only six quarters of selling its flagship Virtual Computing Platform.
To ensure the Nutanix Partner Network is managed successfully during this period of rapid growth, Nutanix recently hired a channel team, including 25-year channel veteran Steve Kaplan as vice president of channel and strategic sales. Previously Kaplan was vice president of virtualization and cloud computing at Presidio, a roughly $2.5 billion datacenter solution provider.
With 100 percent of its sales conducted via channel partners, Nutanix is committed to delivering ongoing value to its Partner Network. The program already offers significant benefits to partners including deal registrations, attractive discounts, marketing funds and other supporting services to identify new opportunities, increase profitability and close more projects faster. Benefits for partners who join the Nutanix Partner Network include the following:
- Profit and Grow – Converged infrastructure provides increased blended margins—in some cases almost four times the amount offered by storage-only systems. By reducing big-iron costs, partners can accelerate the selling cycle and secure ongoing revenue from incremental sales as customers scale and grow their clusters.
- Differentiate – Nutanix partners can offer the Virtual Computing Platform as an alternative to traditional SAN/NAS products rather than competing for the same deal with storage VARs.
- Simplified Scalability – By converging compute and storage into a single box, partners can offer small but highly scalable initial deployments, allowing faster deal flow and follow-on business opportunities as customers grow and deploy new workloads.
- Reduce Risk – Implementing separate tiers of compute and storage forces organizations to estimate their storage requirements in advance. This forecasting challenge and associated high up-front implementation costs can delay—or even kill—projects. Nutanix’s low initial investment coupled with a pay-as-you-grow approach allows compute and storage to be added as needed, reducing client risk and initial capital expenditure.
“Our clients love Nutanix – they offer an immensely scalable solution that creates inbound inquiries, faster deal flow and increased revenues. With Nutanix we are opening tough accounts and getting more business from existing customers. We are looking forward to the opportunities down the road with Nutanix.” — Ron Studham, CEO of Optistor.
“Without question, big data, cloud computing and virtualized environments are placing unprecedented demands on the datacenter, and current infrastructure just can’t keep up. There is a real market need for converged solutions and our new Nutanix Partner Network helps solutions providers worldwide put a powerful and scalable solution in the hands of enterprises that are clamoring to meet the requirements of this new, modern datacenter” — Steve Kaplan, vice president of channel and strategic sales, Nutanix.
 “Worldwide Converged Systems 2012-2016 Forecast: Adoption Fueled by Faster Time-to-Market Demands,” Nov. 2012. Source: IDC.
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