Mastering the Art of Cloud Freedom: Why Choice is the Ultimate Selling Point

By Monica Kumar

September 8, 2021 | min

There is some wisdom in compromise—in striking a balance between two equally important, albeit opposing, halves. And while that philosophy may ring true in everything from relationships to purchasing a new home, enterprises nowadays aren’t looking to just balance when it comes to their cloud architecture.

Understandably, they want it all: affordability, simplicity, unified cloud management, reliable security protocols, guaranteed service levels, and easy application and workload migration. This has led many businesses to adopt multiple clouds to reach most of their needs. According to Gartner, 81% of those on public cloud use 2 or more vendors. Though we’re seeing public cloud spending rising, many organizations are also looking to preserve their existing on-premises investments.

The result? We are seeing more organizations moving toward a hybrid multicloud computing model, with 86% of IT decision-makers citing the model as their ideal in our third annual ECI. Hybrid multicloud describes an architecture that works across clouds, including on-premises IT and off-premises services from a public cloud. Across these environments, interoperability works to create a seamless unit.

But deploying and managing a hybrid multicloud is complicated. That’s why it’s critical to look for three major factors—flexibility, simplicity, and choice—when evaluating options for deploying and managing one.

Let’s examine those necessities and explore the solution that delivers on all of them.

Get the Ultimate Cloud Flexibility

Whether organizations are looking for an affordable, remote-friendly cloud choice or something more large-scale, cloud freedom comes from not having to choose between keeping control and sovereignty on premises and scaling elasticity with public cloud. Not to mention, vendor lock-in shouldn’t be the one making that decision.

A flexible hybrid multicloud solution enables businesses to select the cloud platform that makes the most sense for their needs, along with choosing from a flexible subscription-based consumption model that delivers resources as needed, eliminating waste. Plus, flexibility also comes from allowing companies to choose the perfect cloud for their workloads—whether that’s private or public cloud. From there, migrations are easy, and no code changes are needed.

Furthermore, hybrid multicloud delivers the smartest economics. Businesses are able to leverage their existing investments, processes, and skill sets without needing to rework the entire organization. And compared to private cloud, native public cloud, and three-tier infrastructure, IDC identified hybrid cloud as the best choice for TCO.

Simple-to-Use Technology that Gets the Job Done

Where does cloud chaos come from? Non-negotiable contracts; separate cloud environments with their own management interfaces; and disparate teams, portals, tools, and security constructs all contribute to complexity.

The mission is clear: make cloud complexity invisible, so businesses can focus on what matters. The Nutanix Cloud Platform tackles the issue, converging these disparate technologies and delivering a unified management plane. Nutanix leverages the same technologies across different substrates, providing built-in networking and the ability to use your existing security setups.

But the simplicity doesn’t stop there. The unified management plane supports multiple use cases—from providing best-in-class applications to ensuring centralized management and governance across all IT investments—and multiple users. For instance, many stakeholders have their own unique requirements, such as developers who need to rapidly deploy new applications, and business units that need highly available applications and systems. Hybrid multicloud supports those needs while eliminating the complexity that typically stems from having to deal with different environments.

A Partnership Built on Choice

It goes without saying that many organizations are familiar with being hoodwinked by unsatisfying support and vendor compromises that leave their best interests behind.

Choice should be the first word in an ideal hybrid multicloud solution. Being able to choose their ideal hardware, hypervisor, and cloud(s), and license portability means businesses’ investments come with zero strings attached. Instead, they can leverage cloud credits and utilize licenses across any hardware and cloud platform of their choice.

This relentless obsession with customer freedom formed the foundation of our latest campaign, Cloud on Your Terms. We know choice is the ultimate selling point for businesses wanting to dictate their own cloud experience, and we wanted to make that vision loud and clear.

For us, “Cloud on Your Terms” means your voice comes first in our partnership. You choose your ideal technologies, and we make it happen—along with the ultimate simplicity and flexibility we outlined earlier. “Your terms” means no compromises and no difficult decisions, just reliability that takes you through all of your goals, small or sky-high.

Take a look here to learn all about it. We can’t wait to show you what we mean.

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