Moving the needle means helping IT leaders and decision makers see and feel confident that Nutanix technology is the ideal architecture for their modern business. As more IT teams build out their hybrid multicloud capabilities, Dhaliwal’s team must show that Nutanix gives them control over their future. She’s determined to make Nutanix more credible, relatable, helpful and charismatic.
The company’s Enterprise Cloud Index report released in March 2023 showed that the majority (60%) of respondents use more than one IT infrastructure, whether it is a mix of private and public clouds, multiple public clouds, or an on-premises data center along with a hosted data center. Results of the survey revealed that number is expected to grow to nearly three quarters (74%) in the near future. However, mixed infrastructures create new management challenges, and 94% of respondents say they'd benefit from having a single, unified place to manage applications and data across their diverse environments. That’s where the Nutanix Cloud Platform and other cloud software from the company come into help.
Sure, Dhaliwal’s team sets up tradeshow booths and nurtures relationships with channel partners, as tech-marketing executives have done for decades. But her team increasingly uses powerful digital tools to drive her revenue marketing organization.
“I'm not here to put our name on socks,” she said.
She said the role of marketing historically connotes tactical stuff, but the reputation of marketing is changing dramatically.
“When I started my career, we were the ad people, not quite Mad Men, but that was our world,” she said. “And now you look at how data-driven marketing has become, all the tools we use and how much of an impact we have on sourcing, influencing opportunities and contributing to revenue.”
She said marketing has become business critical. In this economy especially, without an efficient, automated engine that drives recurring revenue from new customer acquisition to adoption, expansion and renewals, subscription businesses will atrophy and die. As CMO, Dhaliwal aims to help Nutanix grow by demonstrating how Nutanix's platform can bring much-needed order to the chaos of managing their workloads across disparate environments across public cloud, edge and on-prem via Nutanix's single pane of glass.
“As I look at marketing analytics dashboards, and compare data across my peer benchmarks, I'm looking for patterns in terms of operational metrics on brand and demand,” she said, describing how she and her team use digital tools to inform strategies and decisions. Those tools don’t provide answers as much as they help her ask the right questions that lead to desired outcomes.