Jason Lopez: Her mother made the trip at 19 for an arranged marriage with her dad, who was a teacher and then became a realtor.
Mandy Dhaliwal: We started buying up land and then one of my uncles decided that he wanted to get into farming, so he bought a strawberry farm, and then it was just this whole gravitational pull. Every family member all of a sudden got into land, so that's where the farming came in. And we were cheap labor as kids.
Jason Lopez: But thanks to agriculture technologies, which were becoming more affordable. The family farm at this point, producing raspberries, was able to bring in automation.
Mandy Dhaliwal: We had hundreds of workers come to our fields every summer. The harvest was six to eight weeks and they would be out there picking the raspberries and they're very delicate and you have to be very careful. Just in my childhood, we went from that to the harvester.
Jason Lopez: The world of AgTech is quietly a vibrant area for investment. As technologists envision the connected farm with cloud, IOT, robotics, and AI making precision ag a reality. Berry farmers, for example, can better time harvests, manage responses to weather, make better environmental choices as far as applying fertilizer or keeping the weeds down and simply get better fruit to market.
Mandy Dhaliwal: We were on the precipice of getting to this watershed moment where you can now genetically engineer the plants. You can start to get regulation and predictability, your not getting the swings in the weather because you got irrigation. You can tent on the supply side for the farmers. There's the John Deeres of the world becoming tech companies. No longer are they a lawnmower and a tractor business. So I think there's innovation happening throughout the entire ecosystem, not just on the production side. So all of these things, it's the evolution of mankind, right? You think of the iPhone, you think of all the things that we take for granted. I still remember the days I started my career. I had a pager, I worked for the phone company.
I've done every single functional role within marketing, and I understand what the people that work for me in the orgs are grappling with. So I can go very deep with them and be able to really be a business partner to them to help drive our business.
Jason Lopez: One of the latest tools for marketers in the technology space has been subscriptions. Not necessarily a new invention, but scaling a subscription business is one of those practices which is wide open for innovation.
Mandy Dhaliwal: I saw a lot of opportunity here to come in and make a difference, to get that narrative right to the market, really be more customer focused and really start to focus on the growth aspect of this business and really unlock the partner ecosystem.
As I look at dashboards, as I look at data across my peer sets as well, I'm looking for patterns in terms of pipeline, for example. Where are we driving pipeline, which segments, which regions, what verticals, what's happening? What's the story that's resonating? If I can get to that level of specificity, I know what's working and I know what I need to improve.
Jason Lopez: But she says data by itself is nothing without strategy. The question is how to harness data to get the right insights to move a business forward. Those patterns of data help companies create their formula.
Mandy Dhaliwal: It's a highly complex algorithm that we have to codify ourselves and every business has to do this, and companies that are really good at it are the ones that are scaling quickly, that's the secret sauce.
Jason Lopez: Mandy Dal is the Chief Marketing Officer of Nutanix. This is the Tech Barometer podcast. I'm Jason Lopez. Thank you for listening. Tech Barometer is produced by The Forecast. If you'd like more stories on tech and the people in technology, check out more stories at www.theforecastbynutanix.com.