Over the last 20 years, businesses have become more environmentally aware. Likewise, environmentalists have become more business aware. The global sustainability movement shows they share a similar mantra: You can’t manage what you don’t measure.
As “corporate social responsibility” (CSR), “environmental, social and governance” (ESG) and “eco-friendly” become terms tied to business missions and activities, consumers must sift through messages to understand what these efforts mean to their lives. To build trust and avoid perceptions of greenwashing, a growing number of organizations objectively measure and report on their environmental impact.
Some argue that a general lack of standardization across industries is creating a cloudy view of corporate sustainability. The clouds are beginning to part as more companies turn to a new generation of data-based carbon footprint calculators. By showing tangible evidence of positive and negative environmental impact, they’re making it easier than ever for companies to measure, monitor and report their sustainability efforts. And thus set goals that contribute to a more sustainable future.
From Carbon Calculators to Carbon Labels
Consumers will support sustainability if they recognize it, suggests consulting firm Simon-Kucher & Partners. According to its Global Sustainability Study 2022, nearly three-quarters of consumers (71%) have made modest to significant changes to their consumption behaviors to live more sustainably, and one-third (32%) say they’d pay more for sustainable products or services.