He said bringing cutting edge innovations across this region requires mental dexterity, empathy and a good sense of humor.
“It seems impossible to manage operations across such a vast, diverse region, but really it comes down to people,” he said. “It’s about listening, understanding and building trust. Deals rarely get done without demonstrating altruism and genuine intent to add value.”
Zoghlami speaks French, English and sometimes a little Spanish after a cocktail or two. Whether his meetings happen in the Middle East, Munich or via videoconference, he prepares for each distinct culture by learning local customs.
“In Germany, it matters less what your job title is – it matters more what knowledge you have,” he said.
He compared that to the UK and France, where “there’s a little bit more of a requirement to see the boss at some time in the sales cycle, and the title is more important,” he said.
Some countries in Europe are laid back, so Zoghlami dresses and behaves more casually. But when he visits or meets online with execs in the Middle East, he wears a suit and often a tie.
Zoghlami said the C-level execs he meets all want agility and data security. They want to create a competitive advantage from their data and, in most cases, monetize it. He said enterprises want to transform their IT infrastructure personnel into cloud operations teams. They want to create a flexible DevOps culture and accelerate their use of public cloud. This is bringing new challenges that Zoghlami’s team is ready to help overcome.
Hybrid Cloud Rising in EMEA
Zoghlami sees many customers using siloed public cloud infrastructure in parallel with their internal IT systems.
“There are very few customers operating a true hybrid cloud platform,” he said.
[Related story: Myth of Hybrid Cloud]
Only about 12% of enterprises in the EMEA, for example, have deployed hybrid cloud, compared with about 36% that have adopted private clouds, according to the Nutanix 2019 Enterprise Cloud Index report, which surveyed IT pros worldwide about their cloud deployments and plans. The research indicates that about half that many (18%) run a single public cloud infrastructure service in the EMEA, and just 9% run multiple public clouds.
However, Zoghlami said businesses can now “bring public and private clouds together like never before.”