Patience. Prudence. Persistence.
It takes all three to master the evolving enterprise cloud market in the Asia-Pacific-Japan (APJ) region, according to Matt Young, senior vice president of sales for Nutanix in the APJ. Diversity, demanding managers, and cautious executives are all part of the package in the APJ, where cultures dating to ancient times collide with 21st Century realities.
“I’d say it’s probably one of the most volatile regions in the world,” he said.
[Listen to Podcast interview with Matt Young]
Young oversees enterprise software sales in a diverse collection of countries that include Australia, China, India, Indonesia, Japan, Singapore, and more. The region is home to more than 60% of the world’s population.
“We get North Korea lobbing missiles, earthquakes, tsunamis and even bird flu. But it’s also the most exciting and fastest-growing region in the world — with huge opportunities.”
Young, who speaks Japanese fluently and has studied French, Spanish and Mandarin, said one doesn’t need to be a polyglot to succeed in the region, but it certainly helps. It’s allowed him to step into the forefront of technology changes throughout the region, including the rise of enterprise cloud. Young notes that APJ businesses are reassessing their cloud computing commitments these days and adapting to find the best fit.
“Japan was an early adopter, but then figured out it couldn’t run a lot of its applications in the cloud, so pulled things back,” Young said. “Now, it’s focused on private cloud or hybrid cloud environments. Similarly, Australia found out it was very expensive so now it’s pulling everything on premises. Businesses want that cloud-like experience on-premises.”