Direct One Deploys Nutanix Web-Scale To Support Rapid Growth

SAN JOSE, California – October 29, 2014 – Nutanix, the web-scale converged infrastructure company, today announced that Direct One, a Brazilian company behind the One to One Engine system, which integrates and customizes digital and print media and provides analysis of performance indicators, has selected an innovative platform based on web-scale Nutanix web-scale converged infrastructure and the Microsoft Private Cloud stack (Microsoft Windows Server 2012 R2 with Hyper-V technology, System Center 2012 R2, and Windows Azure Pack) in a private cloud.

Direct One adopted the platform with the aim of meeting four main goals: increasing processing capacity quickly to support the company’s rapid growth of 70 percent a year for the last three years; being scalable so that the operation can grow and the company can expand the services it offers to the Financial Services sector; and maintaining security and resiliency to meet the most demanding and critical levels of governance and regulations in the sector that it operates.

Direct One worked with Servix, a system integrator, to deploy a Private Cloud with the Nutanix NX-3000 series, Microsoft Windows Server 2012 R2, System Center 2012 R2, and Windows Azure Pack. Using this new platform, Direct One has seen a 100 percent increase in document production, as well as improved security and resiliency. The company can now process 50 million customized documents per minute in XML format where it could previously only process 500,000 documents per minute.


In addition to increasing document production, the platform helps Direct One realize:

  • a 50 percent reduction in operational costs,
  • predictable scalability for infrastructure services,
  • five times faster performance resulting in improved services, and
  • an automated development environment leading to 40 percent faster time to market.

“Deploying Nutanix with Microsoft Windows Server 2012 R2 with Hyper-V, we have achieved dramatic performance enhancements that are crucial to the success of our offering as our business continues to grow,” said Fernando Wosniak Steler, CEO, Direct One. “We now have an infrastructure that is fully scalable and highly dynamic to support the needs of our growing customer base.”

About Nutanix

Nutanix delivers web-scale IT infrastructure to medium and large enterprises with its software-driven Virtual Computing Platform, natively converging compute and storage into a single solution to drive unprecedented simplicity in the datacenter. Customers can start with a few servers and scale to thousands, with predictable performance and economics. With a patented elastic data fabric and consumer-grade management, Nutanix is the blueprint for application-optimized and policy-driven infrastructure. Learn more at or follow up on Twitter @nutanix.

About Direct One

Direct One is a specialist Marketing Automation and Multichannel Customer Relationship company focused on Customized Communications, using Big Data Analytics and Private Cloud Computing. One to One Engine is a web platform that uses a database to integrate and customize the main digital media, such as Email, SMS, P-URL amongst others, and the printed media, such as Direct Mail, Transactional Documents, Transpromo, Welcome Kits and so on, with online monitoring and management for performance indicator analysis. Find out more from