Blog

Dell Returning to .NEXT

By Ben Hogue

We recently sat down to interview John Mannix, marketing manager for Software Defined Storage at Dell, to discuss his company’s participation at the quickly approaching .NEXT conference in Las Vegas, June 20-22. This will be Dell’s second year at .NEXT as one of our highly valued Platinum sponsors.

What challenges are your customers facing today?

One of the big issues we hear about from our customers is the need to roll out IT infrastructure fast to support new projects and migrate legacy apps to more cost effective environments. They’re being swamped with requests from business units, DevOps, management and other stakeholders; so, they need to respond quickly or risk missing key opportunities to deliver value to their organizations. We’re also seeing more customers interested in end-to-end solutions, especially for VDI, cloud and big data projects. They’re spread pretty thin in terms of resources; so, they see value in working with a smaller number of vendors that can provide compute, storage, networking, services, even software and client devices as well as consolidated management and support. Driving down capital and operating expenses has become such a ubiquitous requirement that customers don’t talk much about it, it’s a given.

Can you give us a preview of what Dell will be talking about at .NEXT this year?

We’ll be talking about our reference architectures and end-to-end solutions for VDI, cloud and application virtualization based on Dell technologies, including XC Series of web-scale converged appliances, thin clients, networking, software and other offerings. We’ve also built out the portfolio of XC appliances and have been working on integrating them with our hardware management solutions. So, we’ll be demonstrating how customers can use Dell tools like iDRAC and OpenManage in their Dell XC – Nutanix environments.

Some of our customers like Cardlytics will be at .NEXT talking about their Dell XC deployments and the benefits they’re seeing with real world workloads. To hear more about how Cardlytics is benefiting from XC series and other Dell solutions, please check out their video here. Alan Atkinson, VP and GM of Dell Storage, will be talking about the future of the data center (search for “Dell” in agenda) in his keynote presentation. You can also listen to Alan on theCUBE at 1:00PM PDT on June 21st.

There’s been a lot of speculation, any comments on the Dell – Nutanix relationship?

Our relationship with Nutanix started about 3 years ago and has evolved a lot since then. Over the last year, sales of XC Series appliances have exceeded expectations, and our joint customers are enthusiastic about the benefits they’re seeing with these solutions. Aside from selling 1000s of appliances to 100s of customers during that time, we have over 50 Dell XC customers and prospects joining us at .NEXT to hear about the future of our Nutanix offerings. We have a joint roadmap that extends out several quarters, and our development, product management, marketing, sales and executive teams are working closely together. Both Dell and Nutanix realize that the customer is the ultimate decision maker and partnerships are about focusing on common interests in service of our customers. The responsibility for keeping Dell XC series successful rests with both companies, and we will continue to innovate ahead of a rapidly changing IT landscape.