How To Unlock New Revenue Streams Through Hyperconvergence
For success in the channel, flexibility and a willingness to evolve with technological advancements in critical. If we look back just over a year, savvy channel partners were exploiting new paths to revenue by building service practices above the hypervisor. Seizing the opportunity, they set about offering training on configuration and setup, but were primarily focused on providing advice for customers deploying hyperconvergence for application environments such as Oracle and SAP. Others channelled efforts around advising how to effectively deploy hyperconvergence for backup, business continuity, virtual desktop infrastructure, unified communications, and a long list of other value-added services.
As technology moves on, so do the opportunities and the latest opportunity for channel partners has moved to the hybrid cloud. As stated in a recent IDC report, one in four European IT organisations are already operating tiered applications that span multiple public clouds and on-premise environments. That figure is only set to rise, with the popular scenario whereby organisations employ front-end applications hosted on a public cloud that connect to backend systems located on-premise. That is of course not the only scenario, with the cloud bursting approach to hybrid cloud rapidly gaining popularity. It’s growing popularity is understandable as it provides an approach whereby an application that is running in a private cloud or datacentre can burst into the public cloud when a increased requirement for computing capacity strikes.
The most successful channel partners are always considering what it is that keeps a CIO awake at night or what might be on their wishlist. Undoubtedly, one such item on the list for many, is an innovative way to reduce the cost of hosting applications in the public cloud, while also improving performance and availability. Often on their minds too, is the desire for a software layer that protects them against the perils of cloud lock-in.
Now is the time for them to consider Enterprise Cloud – a means by which applications can move freely and quickly between on-premise, in the cloud, and between hypervisors.
Freedom of movement
As organisations look to lower their cloud hosting costs and benefit from additional application flexibility, the opportunity for channel partners is vast. The first step to realising the opportunity starts with the requirement to truly understand how applications interact and integrate, and then untethering them to enable freedom of movement.
It is however essential for channel partners to always be conscious that they shouldn’t move customers to a multi or hybrid cloud environment unless they can offer them the same experience in the private cloud that they get from the public cloud. That might not have been possible a few years ago, but now it really is possible to provide a private cloud experience that equals the performance of the public cloud.
The hyperconvergence journey has been remarkable. While is started out by making storage ‘invisible’, software-defined, and flexible, it soon provided the ability for developers to spin up virtual machines and provision resources for application workloads from self-service portals. Staggering to think that this wasn’t possible less than two years ago. But, thanks to Enterprise Cloud software that is open to any hypervisor, multiple underlying platforms and any public cloud, organisations today can have a true public cloud experience within the privacy of their on-premise datacentre.
With all the progress comes the need for a well-informed channel partner to make the integration work. And not only under the hypervisor. Gone are the days when the main considerations were LUNS and VLANs on a switch, as software now takes care of that automatically. Today’s requirements are a complete understanding of how to build a private and a multi-cloud environment for your client, while ensuring that applications tie together seamlessly, move freely and perform reliably.
Shifting landscapes bring opportunity and revenue
As hyperconverged clouds shift the IT landscape, they free organisations to utilise the cloud on their own terms. However, these organisations need your help to fully take advantage of the next generation enterprise cloud.
Selecting the right hybrid cloud vendor with whom to work is critical. As is ensuring that they offer quality training and enablement on both the technology involved and the required professional services. For channel partners new to the market, you could consider working with a global system integrator. As they act as a bridge between you and the hybrid cloud vendor, it’s possible to achieve better results and potentially greater profit.
Now is the time to demonstrate your value as a skilled partner in helping build and deploy the capabilities your customers need, delivering business-relevant applications that can be deployed in a self-service model and move freely from on premise to public cloud and back again, on any platform and any hypervisor. If you capitalise on this game-changing model, the rewards are there for the taking.
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