Darren Ashley, Business Development Manager at BEarena (and Nutanix NTC)
I am writing this blog from a remote camp site at the edge of the Australian bush, trying to keep a group of very persistent wallabies away from my food stash. This may be one of the last times I can escape from the office for a little personal time before I head off to the Nutanix .NEXT user conference in June. I must admit, the Nutanix event is not all work – it’s a great opportunity to find out what’s happening at Nutanix and spend some time with many of our key partners and clients.
We are coming on the same plane as Perth Radiological Clinic and Hyundai Motor Company this year. They are both big fans of Nutanix — they tweet about the products a lot and they’re very quick to support Nutanix in any online conversation.
Australia is a very remote territory. Every time I fly to the States to visit Nutanix, I always take something very valuable back with me that I can leverage in my environment. In addition to being a great place to connect with the Nutanix experts, .NEXT is very customer-driven event. I am really keen to hear all of the customer presentations this year, to find out what they are doing with their business and technology.
Our customers are facing similar IT challenges. Nearly all of them are forced to do more with less these days. They’re trying to improve service levels for their business in terms of how responsive they are, to increase performance of an application, or figure out how quickly they can react to customer demands. But they aren’t getting any additional staff or budget to accomplish these goals. In most cases, they are being asked to cut costs and innovate at the same time.
One of the ways we can deliver a competitive advantage to our clients is to use smart technology. We try to understand what our customers’ pain points are and what they are trying to achieve, and then design our solutions around those points.
Virtualisation enabled IT departments to be a lot more responsive, and service levels to deploy new applications dropped from months to minutes. Then, after this paradigm shift, architectures remained fairly consistent. VMware vMotion drove adoption of SANs in the datacenter, and the status quo was established. Then came Nutanix.
I have a lot of customers who used to be die-hard SAN fans, but once they tried Nutanix, they were hooked. Although some may have initially purchased Nutanix for one specific purpose, be it VDI, server virtualisation, test/dev, or DR, once they have seen the possibilities of Nutanix they never go back. When the next requirement comes along, it’s simple just to add more nodes and reclaim all that wasted rack space! I see the SAN vendors are asking the lead technical people at these organizations what they want out of a new infrastructure platform. The overworked IT admins tell them they don’t want to manage disks, LUNs, raid groups, or infrastructure anymore. They just want to manage applications. It’s like flying a plane out in the bush. You don’t want to man the controls 24×7, you just want to monitor the autopilot. That’s the only way that you can deliver the economies of scale enterprises need.
Nutanix is clearly the only platform that can deliver that ability today, and they have the best vision and roadmap going forward. I know the market will get more crowded, but Nutanix is clearly the market leader in web scale technologies today and I don’t see anyone unseating them any time in the near future.
I hope to see all of you at .NEXT!
.NEXT is the only conference dedicated to the latest in enterprise datacenter technologies and architectures. Space is limited, so register today and find out what¹s .NEXT for you. Visit www.nutanix.com/next.